Precise language is the necessary labor of leadership.
As leaders, we want to express something important with nuance—but struggle to be understood. We long to lead with razor-sharp intention and impassioned conviction—but struggle to be seen and known.
The Ground Truth Process offers a way to name your work. It reveals language that connects what came before and what comes next.
This book is for you, your teams, and your dreams if:
You know what you have to say but can’t find the words to say it.
You know what you do and why it matters, but you can’t figure out how to make that clear in words that you feel confident in.
You long to be seen for the full breadth and depth of your contributions.
You lead diverse teams and ground-breaking projects but can’t verbalize the thread that unifies your efforts.
You work in a high impact space with unclear metrics for success—which makes decision-making and collaboration tricky.
The Ground Truth Process is how we find words for what we want to say.
It isn’t discovery but an uncovering. You know who you are. You know what your work is. You just need the words, the name, to tell us what it is.
By the end, you’ll wonder how you explained anything truthfully without it.
MEET DANA RAY
AUTHOR, NAMER-OF-UNNAMED-THINGS, WORDSMITH, IDEA-WRANGLER
I’m here for unboxable leaders like you—the ones who can’t and won’t be confined to a single identity, medium, or industry.
My job is to find the words that tell the true story of what your work is about and why it matters.
While based in Washington, D.C., my projects happily span the globe.
